In today’s data-driven world, businesses face a constant challenge: managing the ever-growing mountain of backup data without spiralling storage costs. While backups are essential for business continuity, many organisations fall into the trap of storing everything – even infrequently accessed data – on expensive, high-performance infrastructure.

That’s where Hybrid Tiering comes in. By offloading inactive data to cost-effective cloud storage, businesses can significantly reduce their storage costs without compromising accessibility or compliance.

Understanding Backup Bloat

Backup bloat refers to the excessive accumulation of redundant or cold (infrequently accessed) data that clogs up high-cost storage. Whether due to regulatory retention policies or cautious IT practices, many SMBs store years' worth of data on infrastructure designed for high-speed recovery. The result? Escalating costs, unnecessary hardware upgrades, and inefficient resource use.

The Hybrid Tiering Advantage

Hybrid Tiering is a data management strategy that automatically identifies and moves infrequently accessed backup data from on-prem, high-performance storage like Dell Data Domain to low-cost, secure cloud storage like Wasabi.

Here’s how it helps SMBs optimise their backup strategy:

1. Immediate Cost Reduction

By shifting cold data to Wasabi's cloud, businesses free up premium on-prem storage and reduce the need for costly hardware expansion. Wasabi offers flat-rate, affordable pricing with no hidden fees for data retrieval (egress), which means predictable budgeting.

2. Automated Tiering = Less Manual Work

Synapse’s Hybrid Tiering solution automatically categorises data by access frequency, ensuring only hot data remains on Dell Data Domain. This automation reduces the IT burden and risk of human error, while ensuring optimal performance.

3. Massive Data Reduction

Thanks to Dell Data Domain’s inline deduplication and compression capabilities, the volume of data that needs to be moved is drastically reduced. This minimises bandwidth usage and storage costs before the data even hits the cloud.

4. Security and Compliance Built-In

Wasabi supports immutable storage (WORM), protecting archived data against ransomware and accidental deletion. Together with Synapse’s managed service, businesses gain peace of mind that all data is compliant with industry regulations like GDPR, HIPAA, and financial reporting standards.

Managed for You by Synapse

Many SMBs hesitate to adopt hybrid solutions due to concerns over complexity. Synapse solves this by offering a fully managed service – from setup and policy configuration to monitoring and support. You get cost savings and performance benefits without the operational headaches.

Real Savings, Real Results

A typical SMB can reduce their backup storage costs by up to 50% by adopting Hybrid Tiering. With flexible, per-month pricing that starts from as little as £1500*, it’s an ideal fit for businesses looking to optimise spend without compromising data security or accessibility.

Backup data may be necessary, but storing it all on high-performance infrastructure isn’t. Hybrid Tiering from Synapse offers a smart, automated way to cut storage costs and transform backup bloat into business value. Speak to the experts to get started.

*Pricing subject to archiving needs